Dollar Tree Launches Its Retail Media Network (We May Have Just Hit Peak Retail Media Network)
May 17, 2021
Source: AD EXCHANGER
Dollar Tree, a discount retail chain, has launched its own retail media network, joining the growing trend in the industry. The network aims to leverage the store’s shopper data and ad inventory to offer targeted advertising opportunities to brands. Dollar Tree’s retail media network will enable brands to reach its customers with relevant ads and drive sales. The launch reflects the increasing recognition of the value of first-party data and the potential for retailers to monetize their customer base through advertising partnerships.