Rhone’s CEO Nate Checketts on the brand’s strategic approach to pricing
October 20, 2022
Glossy featured an interview with Nate Checketts, the CEO of Rhone, discussing the brand’s product pricing strategy. Checketts emphasizes Rhone’s commitment to offering high-quality activewear at a fair price point. He explains that the brand focuses on value by investing in superior materials and craftsmanship while keeping costs in check. Checketts discusses the importance of balancing quality, price, and customer expectations to ensure a competitive edge in the market. He also mentioned Rhone’s commitment to transparency, providing customers with insights into the value they receive through their products. Overall, highlighting Rhone’s approach to product pricing and their dedication to delivering value to their customers.