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Cirkul, a water bottle brand that went viral on TikTok — and became a top-seller at Walmart — is now worth $1 billion

June 14, 2022

Source: Business Insider

Early last year, a water bottle went viral on TikTok. Now, the company that makes it is valued at $1 billion.

Cirkul, a 4-year-old beverage startup, recently announced a $70 million funding round that sent its valuation soaring more than 500%. The brand owes its success to fan videos posted online, which led to its water bottles getting stocked on Walmart shelves in April, Bloomberg reported.

Cirkul’s founder and CEO, Garrett Waggoner, told Bloomberg that the idea for the company came to him while he was a college football player trying to pour messy flavor powders into water bottles. With Cirkul’s system, you fill up your bottle with water, then insert a flavor cartridge and adjust the flavor intensity — no mess required.

Cirkul offers more than 50 flavors, which range from mango grapefruit to vanilla iced coffee. One cartridge will flavor multiple bottles of water before needing to be replaced, the company says.

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