Hyperice Partners with Brandon Marshall’s House of Athlete to Bring Mental Fitness To All
January 31, 2023
Source: BUSINESS WIRE
Hyperice has partnered with Brandon Marshall’s House of Athlete to promote mental fitness for athletes and individuals. The collaboration aims to provide a comprehensive approach to performance optimization by combining physical recovery and mental well-being strategies. Hyperice will offer its recovery products and technology to House of Athlete locations, supporting athletes’ physical recovery needs. Additionally, House of Athlete will integrate Hyperice’s mental fitness app, including guided meditations and mindfulness exercises, into their training programs to address the mental aspects of performance. The collaboration highlights the growing recognition of the importance of mental fitness in sports and the broader well-being of individuals.