Rhone Turns Its Attention to Revamping Its Activewear Offer
January 31, 2024
Source: WWD
Rhone is going back to its roots.
After several years spent focusing on its lifestyle offerings, the Connecticut-based menswear brand is turning its attention back to activewear where it got its start a decade ago.
“We started with activewear only because we felt there was a big void in the quality of what was being offered,” said Nate Checketts, Rhone’s cofounder and chief executive officer, of the brand’s beginnings. “Everything either had a funky fit or wasn’t high quality.”
