Action Industries Expands Residential Market Reach With Coach House Accents
May 7, 2024
Source: Kaulig Capital
OHIO – Action Industries, a leading manufacturer and distributor of garage door products and solutions, recently announced the acquisition of the garage door accessory company Coach House Accents. Action Industries CEO, Marc Calcaterra, stated that Coach House was “an ideal fit for our product expansion goals for both our dealer and DIY customer e-commerce websites.”
The finalized deal came after a multi-year distribution partnership between the two companies. Coach House Accents has specialized in easy-to-install decorative garage door accessories such as hinges, handles, and faux windows that provide an inexpensive way to elevate doors with a carriage house aesthetic that instantly improves curb appeal and residential home value.
Action has witnessed firsthand the potential of Coach House due to the durability of the ASA plastics used in the products, which promotes long-lasting durability that won’t erode under harsh climates as traditional metal decor does. The screw-in installation process of the hardware accessories and window overlays makes the decor easy for residential homeowners to mount and allows the products to hold firm in the event of extreme weather in coastal regions – which is an advantage not seen in similar industry products that rely solely on lightweight magnets.
With Coach House under the Action umbrella, the products will be manufactured in Evansville, Indiana. The assembled product kits are available at distribution centers across the United States to cater to dealers as an inexpensive and durable option for their residential customers. Marc shared that “we are excited for the opportunity to put Coach House products on the map and continue the American-made quality the brand has become known for.”
Consumers will continue to be able to purchase Coach House products on Action’s portfolio of e-commerce websites. Action intends to broaden the scope of Coach Houses’ distribution through Amazon, as well as catering to Homeowner Associations (HOAs) that approve the overall aesthetic and place value in shatterproof window overlays. Action will be providing an assortment of installation videos, informational articles, and an updated brand aesthetic to complement the growing Action brand.
“With Coach House Accents now backed by Action’s manufacturing and e-commerce distribution capabilities, we can introduce its products to a wider audience in the residential garage market and keep up with the demand,” Marc stated.
Learn more at www.coachhouseaccents.com
