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AG1 CEO on Supplement Business and Growth Trajectory

September 13, 2024

Source: CNBC Television

AG1 recently hired Kat Cole as their new CEO and opened up to CNBC about items users have questions about. She told CNBC that all ingredients are labeled and any specific breakdown of the amount of vegetables or fruits are not directly measured, as it is a formula curated from hours of extensive research and testing. AG1 takes a step further and goes beyond simple customer surveys, but they spend time in a lab trying to perfect the supplement. The company is on track to make $600 million in revenue this year.

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Photo from CNBC.