CMO of the Week: Rhone’s Bethany Evans
March 10, 2025
Source: Brand Innovators
Rhone, a performance lifestyle brand founded in 2014, expanded from a men’s e-commerce business into retail locations, wholesale partnerships, and launched a growing women’s apparel line. Chief Marketing Officer, Bethany Evans, is focused on amplifying Rhone’s core mission of mental fitness through brand storytelling, community events, and purposeful design. The brand supports mental wellness organizations like the Kevin Love Fund and actively partners with ambassadors from the NBA and LPGA. Campaigns such as “Head in the Game” and “Progress Starts Here” highlight the connection between physical and mental fitness. Rhone is expanding its retail presence with in-store experiences, high-touch customer service, and a potential resale program focused on sustainability.
