Rhone CEO & Co-Founder Nate Checketts on Building an Impactful Apparel Brand
June 25, 2025
Source: Athletech News
Rhone was founded to fill a gap in the men’s activewear market, as its founders believed this sector of the activewear industry needed a premium brand driven to provide high-quality, performance drive apparel. CEO Nate Checketts launched the company not just to improve athletic apparel, but to foster community and support mental fitness. This is reflected in programs such as “The 12 Pursuits” and Rhone’s Mind & Muscle events. The brand’s success has been validated through key partnerships, becoming a top performer at Equinox and Peloton by prioritizing user experience and rigorous product testing. In 2024, Rhone expanded into women’s apparel, by building distinct products tailored to how women move through their day. As Rhone scales, it remains focused on deeper connection and lasting impact, positioning itself as more than an apparel brand. Rhone is a lifestyle platform centered on well-being and purpose.
