Photo from Rhone
Rhone Launches Resale Program
March 10, 2026
Source: Retaill Dive
This winter, Rhone launched ReRhone, a resale program designed to extend the lifecycle of its performance apparel while supporting a more circular retail model. The initiative allows customers to purchase verified pre-owned items that are inspected, cleaned, and repaired through partnerships with Archive and Tersus Solutions, with unsellable products donated to nonprofit Soles4Souls. By leveraging customer returns, many of which are new with tags, Rhone aims to keep high-quality products in circulation and offer consumers additional ways to discover the brand. The launch comes as resale continues to gain momentum globally, with the market projected to reach $366.8 billion worldwide by 2029.
