Performance Apparel Maker Rhone Brought Pure Playground Chaos to New York Corporate Life
October 15, 2026
Source: Hypebeast
Rhone transformed Hudson Yards’ Public Square & Gardens in New York City into an outdoor playground for its Adult Recess event, held just ahead of the NBA season tip-off. The one-day event offered pick-up basketball and classic games like HORSE and Around the World, along with custom Rhone hat decorating, a live DJ, and giveaways. Two-time NBA All-Star Joakim Noah signed autographs, took photos, and played with attendees, joined by Rhone leadership, as well as influencers and Rhone Reserve members. The event was part of Rhone’s 12 Pursuits, a year-long framework for building a stronger, steadier version of yourself, with October focused on the joy of play. It also highlighted Rhone’s role as an Official Lifestyle Apparel Partner of the NBA, following the launch of an expanded licensed apparel line that includes women’s gear for the first time.
