Aki Technologies’ is a mobile marketing company that delivers ads when the consumer is most receptive based on data analytics.
The Company seeks to advance “moment marketing” technology, in partnership with brands and agencies, to deliver a better consumer experience and enhance business results. Aki helps marketers deliver personalized advertising using its patented video personalization technology that better aligns with consumer preferences and ad receptivity in a given moment. Aki’s technology is based on logic and a deep understanding of human behavior, delivering personalized advertising across mobile, desktop, connected TV and digital out of home screens.
Aki’s customers include leading brands that utilize this marketing science to inform strategy and drive meaningful impact on campaign metrics such as awareness, engagement, foot traffic and sales. Key customers include Amazon, Johnson & Johnson, Target, Toyota, Taco Bell and Family Dollar.
Kaulig Capital was introduced to Aki and the investment opportunity at a family office event in 2017. Other investors in the Company were prominent and have relationships with the Kaulig Capital team.
In January 2020, Aki acquired video ad tech company Eyeview with the intention of integrating Eyeview’s technology stack with its own during the second half of the year. Eyeview’s technology consists of an ad server that ingests data signals to inform which video creative to deliver and a video creation module that enables dynamic video creative optimization.