Headquartered in Cleveland, Ohio, Felux was founded in 2019 by Dallas Hogensen, CEO, and Chris Day, COO, to make commerce better for everyone in the industrial world. Today, Felux is the fastest growing B2B marketplace in the steel industry and has over 1,500 customer locations that cover 95% of the United States, with a presence in Canada and Mexico. Felux customers include fortune 500 manufacturers, Steel Mills, and several of the top 50 steel service centers and processors by size. In both 2020 and 2021, Felux was recognized as one of the top technologies in the global metals space by S&P Global Platts.
Felux is helping the steel industry digitize the supply chain by providing tools and software to help manage digital commerce, customer relationships, buyer and supplier discovery, Logistics services and financing options all on one platform.
Felux is a portfolio company of Majestic Universe Venture Investments, and a spin-out technology of Majestic Steel. It is Kaulig’s second investment in one of the Leebow venture opportunities, after Waverly & Oak. Felux is a modern b2b marketplace, supply chain, and procurement platform for the industrial world, starting with the steel and metals industries.