FreshEdge is a leading produce distributor in the Midwest, serving as a critical link between customer locations and suppliers. These suppliers rely on FreshEdge’s comprehensive range of products and highly dependable logistics and delivery capabilities. The company provides fresh and packaged produce varieties, as well as partially prepared meal components, to a wide range of customers including grocery stores, restaurants, schools, and food management companies.
The Company was acquired by Rotunda Capital, Kaulig Capital, and other sponsors in 2017 with the combination of Indianapolis Fruit and Piazza Produce & Specialty Foods. Since the acquisition, the Company has become one of the largest independent fresh food distributors in the United States and a category leader in providing both the foodservice and retail industries with fruit, vegetables, proteins, fresh-cut produce, fresh grab-n-go offerings, dairy, floral, and specialty products. The Company rebranded to FreshEdge in the summer of 2020 after the acquisition of Get Fresh.
After partnering with Rotunda, FreshEdge achieved transformational growth. Through seven acquisitions and strategic operational investments, the Company has nearly quintupled in size to become a super-regional distributor serving 21 states out of 25 facilities that span approximately 795,000 square feet of warehouse space. “The FreshEdge story is a great example of Rotunda partnering with a first-class management team to transform a family-owned company into a data-driven acquisition platform,” said Corey Whisner, partner at Rotunda.
In October 2022, Wind Point Partners, a Chicago-based private equity firm, acquired FreshEdge from Rotunda Capital and its sponsors. Wind Point will provide capital and strategic support for FreshEdge to accelerate organic growth through investments in fresh cut processing capabilities, expanded warehouse space and enhanced infrastructure, as well as pursue strategic acquisitions to enhance density in the Midwest and Southeast and expand the Company’s geographic footprint.