In 1946 John Kinder, a World War II Navy veteran, founded Kinder’s, a local butcher shop in San Pablo, California. Over the next 70+ years, the Kinder’s name was synonymous with quality, family service, and amazing flavors. Today, Kinder’s carries on the legacy that John put forward by delivering on his commitment to the highest quality ingredients that also taste great.
Kinder’s is led by CEO Joe Rainero who shifted the company’s focus to consumer-packaged goods by launching several lines of spice blends, sauces, and other seasonings. Kinder’s handcrafts their seasonings, rubs, and marinades with premium quality ingredients that are aimed to turn regular meals into flavorful experiences. Under Rainero’s leadership and the expertise of Chief Brand Officer, Jim Hart, Kinder’s has become the 3rd largest seasoning brand and the 6th largest BBQ sauce brand in the United States.
Kaulig Capital invested in Kinder’s in late 2022 through our partner, Blue Marlin Partners, a private equity firm based in Washington, DC.