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Leaf Home

LOCATION: Hudson, Ohio

INDUSTRY: Consumer Products

Leaf Home Solutions (LHS) is an industry-leading, tech-enabled, direct-to-consumer business providing solutions through LeafFilter, Leaf Home Safety Solutions, and Leaf Home Enhancements.

LeafFilter was born in the basement of Matt Kaulig in 2005 and grew to be the nation’s largest gutter protection solutions company. In September 2016, LeafFilter closed an investment transaction with Gridiron Capital enabling the already fast-growing gutter protection company to “supercharge” its growth. 

Gridiron was initially introduced to Matt Kaulig and the Company through Tim Clepper and other trusted advisors. This introduction and the following successes remain the foundation of Kaulig Capital’s belief that relationships drive business.

In 2019, the Company and Gridiron launched Leaf Home Safety Solutions. This direct-to-consumer business transforms homes into safe and stylish environments through high-quality accessibility solutions, such as walk-in tubs and high-quality stairlifts. Together, Leaf Home Safety Solutions and LeafFilter were reorganized under the parent company, Leaf Home Solutions.

LHS continues to take over the home safety market, serving customers throughout the United States and Canada from 100+ customer delivery centers. In early 2021, LHS announced three successful residential direct-to-consumer businesses under its Leaf Home Enhancements subsidiary – Thiel’s Home Solutions, Storm Tight Windows, and Miracle Windows & Showers.

While LHS maintains its market dominance as a direct-to-consumer solutions provider, the Company’s growth is propelled by its proprietary data-driven platforms and tech-enabled capabilities for marketing, customer service, field services, and talent management. LHS uses real-time data insights to optimize and shift strategies quickly.

Paired with the Company’s “Today Not Tomorrow” culture originally instilled by Matt Kaulig, LHS continues to experience rapid growth – growing organically by 80% in 2020 despite the pandemic and economic conditions. LHS exceeded $1.1 billion in revenue in 2020.

Today, Matt Kaulig acts as Executive Chairman at Leaf Home Solutions and maintains an ownership position in the Company.