SILCA is a high-growth direct-to-consumer business serving the needs of the enthusiast cyclist. The Company’s CEO and owner, Josh Poertner, is a visionary leader who is well known in the cycling space. In 2014, Josh seized the opportunity to buy the – at the time – troubled Italian brand SILCA. Since then, Poertner and his team have combined SILCA’s storied history with technical innovation, creating some eye-catching and exceedingly popular products. The SILCA headquarters and manufacturing moved stateside to Indianapolis, Indiana.
In the decade Josh owned SILCA, sales have grown significantly, fueled by the ‘lubricants’ and bike care products. The lubricant line grew from less than $1 million in sales in 2020 to $12 million in 2024 and still growing. The Company also boasts a strong presence and growth in other core categories with a robust lineup of new products to be introduced in the next few years.
In November 2024, Proviariant partnered with Josh to acquire a majority interest in SILCA, while Josh maintains ~30% of the Company.
Kaulig Capital has a longstanding relationship with Provariant’s principals and founders. SILCA marks the second co-investment with Provariant, following Smart Vent in 2023.
