LeBron James’ LRMR Ventures and SC Holdings Make Strategic Investment in Canyon Bicycles
September 22, 2022
Source: FRONT OFFICE SPORTS
Basketball superstar, LeBron James, through his investment firm LRMr Ventures, and SC Holdings, have decided to make a strategic investment in Canyon Bicycles. The investment is aimed at fueling the growth of the German bicycle manufacturer in the United States. Canyon Bicycles is known for its high-quality and innovative cycling products, including road, mountain, and electric bikes. The partnership with LeBron James and SC Holdings is expected to bring increased visibility and brand recognition to Canyon Bicycles in the American market. The investment also aligns with James’ personal interest in cycling and his commitment to promoting a healthy and active lifestyle.