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Rhone Makes Bold Swing Into Womenswear With LPGA Partnership

March 4, 2024

Source: Forbes

What does a decade old men’s performance lifestyle brand seeking to expand into womenswear do to gain instant credibility in the market? They sign a deal to become the on-course apparel partner of the LPGA Tour and Epson Tour as well as the official staff uniform provider of both tours.

Golf wasn’t sewn into the DNA of brand Rhone from the get-go. But over time more and more players gravitated to their pants and polos and the game began seeping into messaging and marketing materials. The first official Rhone golf collection only launched last year.

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