Rhone Gets Into Made-To-Measure Apparel Using 3D Tech
May 30, 2024
Source: Retail Dive
Activewear apparel company Rhone launched Custom Made by Rhone, a made-to-measure apparel service using 3D technology to capture precise customer measurements. This service allows for extensive customization of their button-down Commuter Shirt, including options for the collar, cuffs, pocket, and plackets, along with personalized quotes or monograms. The initiative aims to offer a perfect fit for customers within two to three weeks, expanding Rhone’s product offerings between activewear and workwear. Rhone’s move into custom apparel follows its recent expansion into womenswear, with a goal of equal revenue from both men’s and women’s lines. This development comes amid broader industry trends, with other brands also expanding their custom apparel options and product ranges.
