Canyon Appoints Kristen Laina White as Chief Digital Officer
September 19, 2024
Source: ENDURANCE.BIZ
Canyon Bicycles has announced the appointment of Kristen Laina White as their new Chief Digital Officer, marking a significant addition to their Executive Leadership Team. With over 25 years of experience in digital, including leadership roles at Nike and Estee Lauder, White brings expertise in driving digital transformation and enhancing customer engagement. In her new role, she will oversee Canyon’s digital ecosystem, including canyon.com and the Canyon app, positioning the brand for continued growth in e-commerce and customer interaction. This leadership change showcases Canyon Bicycles’ commitment to innovation and a future driven by digital excellence, further solidifying its global position in the cycling industry.
Photo from Endurance Biz.
