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Athletic Greens Is ‘Ready to Start Saying Yes’ to New Products. AG1 Will Expand and Is Projected to Reach $600 Million in Revenue This Year
January 21, 2025
Source: Fortune
AG1, a wellness brand led by CEO Kat Cole, is preparing to expand beyond its single channel model and move into retail partnerships and with expanded product offerings. After years of groundwork, including supply chain optimization, clinical research, and key leadership hires, AG1 is ready to engage consumers offline through select retail experiences like pop-ups and hospitality partnerships. Cole emphasized that quality is the cornerstone of AG1’s customer loyalty, more so than any marketing incentive. AG1’s success in identifying niche community partnerships is reflected in its strong customer connection. The team remains focused on long-term goals and serving customers with intention.
