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Rhone Welcomes Two-Time NBA Champion Jrue Holiday as Brand Ambassador
February 11, 2025
Source: PR Newswire
Rhone, a performance brand driven to continue progress in the space, added Olympic Gold Medalist & two-time NBA All-Star, Jrue Holiday, as their latest brand ambassador. The company’s marketing strategy focuses around leveraging ambassadors, including basketball star Kevin Love and LPGA athletes Lilia Vu and Lauren Hartlage. Jrue embodies a commitment to mental and physical fitness, directly aligning with the core values of the brand. In December, Rhone released the Licensed NBA commuter shirts, which showcase all NBA teams. Jrue stated, “[Rhone’s] commitment to community and their focus on inspiring others to be their best selves is truly unique in the apparel industry. I’m excited to work together to drive meaningful change.”
