Photo by Cirkul
2 College Football Players Launched a $1 Billion Business—They Worked Car Valet and Department Store Jobs to Get It off the Ground
March 5, 2025
Source: CNBC
Cirkul and the top brand name behind consumer hydration was founded in 2015 by two former collegiate football athletes, Garrett Waggoner and Andy Gay. The two refined the brand over many years and secured two early-stage fundraising rounds, ultimately growing to over 1,000 employees and a valuation topping $1 billion. The company strives to remain on top of the most recent hydration trends and adapt its products to cutting edge water bottle styles. Through marketing strategies, including two Super Bowl commercials and high customer demand, Cirkul is set up for growth in the years to come.
