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Here’s Why AG1’s CEO Is Envisioning the Dtc Supplement on Store Shelves
March 10, 2025
Source: Fast Company
Kat Cole, CEO of AG1, discusses how AG1’s growth over the years and is now projecting $600 million in revenue. One of Cole’s first initiatives when joining AG1 was to break down the typical consumer and the gender split of the product, where she was expecting it to skew significantly toward a male consumer. However, with the Company’s continued growth the actual consumer gender split is closer to 50/50 as the focus on women’s health continues to gain momentum. Cole plans to expand the direct-to-consumer supplement brand through retail opportunities, increasing brand awareness and accessibility for customers shopping in-store.
