Photo by General Assembly
Eye on Business — Rhone Sports Apparel in Connecticut
March 18, 2025
Source: Westfair Business Journal
Nate Checketts realized there was a lack of high-quality performance apparel on the market when he and his brother founded apparel company Rhone, named after the river in France. That region is known for beauty and function, which was the goal of the apparel line, making it the perfect name for the brand when launching in 2014. Today, Rhone operates at 16 brick-and-mortar stores, with 6 more in the pipeline. Coming into 2025, Rhone hopes to have their biggest growth year in company history.
