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AG1 Launches First New Product in 15 Years Focused on Rest and Restoration

August 21, 2025

Source: PR Newswire

AG1 unveiled its newest innovation, AGZ, a nighttime drink designed to promote restful, restorative sleep. Unlike traditional sleep aids, AGZ is a melatonin-free formula crafted with high-quality, clinically studied ingredients in research-backed amounts. “In addition to the growing body of research on how sleep impacts overall health, thousands of customer conversations over the years have made it clear that Foundational Nutrition was just the beginning of our opportunity,” said Kat Cole, CEO of AG1. “Sleep challenges are a major need we can help address.” AGZ is formulated to support all three key phases of rest: winding down, deep sleep, and refreshed waking.

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