Photo by Cirkul
College Football Players Transform Hydration Frustration Into Billion-Dollar Company: ‘Stick to Your Guns’
October 4, 2025
Source: Fox Business
Cirkul, founded during the height of consumer water bottle trends, sought a hydration solution with fewer sugars and additives than other products on the market. The brand was born out of frustration and longing for a bottle with more sustainability and flavor. Based on recent studies, consumers drink 96% more water when using a reusable water bottle compared to a traditional water bottle. Waggoner and Gay, the co-founders of Cirkul, credit the success of the brand on continued belief in their ideas and trusting their instincts.
