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AG1’s Green With Envy Over the Gummy-Ification of Wellness
May 27, 2026
Source: Fast Company
AG1 continues to differentiate itself in the rapidly growing wellness market by standing behind its science-first approach, despite the popularity of gummy supplements. CEO Kat Cole argues that AG1’s comprehensive nutritional formula cannot be effectively replicated in gummy form without compromising quality and efficacy. While competitors have found success with candy-like supplements, AG1 remains focused on research-backed nutrition and long-term health benefits rather than following industry trends. As consumer preferences evolve, the company is doubling down on scientific innovation to maintain its leadership in the wellness space.
