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Rhone CEO Says Brand Is Doubling Down on In-Person Shopping, Events
July 2, 2026
Source: Athelte Tech News
Rhone continues to differentiate itself by creating performance apparel that is designed for both everyday wear and athletic activity, rather than traditional athleisure. CEO Nate Checketts shared that the brand’s fastest-growing sales channel is its brick-and-mortar stores, with Rhone hosting more than 250 in-person events this year to strengthen customer engagement. Following its expansion into women’s apparel in 2024, the company is focused on doubling its business while continuing to build on its loyal customer base. Rhone also emphasizes holistic wellness through initiatives like its “12 Pursuits” program and Mind & Muscle events, which combine fitness with conversations around mental health.
