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Athletic Greens

LOCATION: Aston, Pennsylvania

INDUSTRY: Food & Beverage; Health, Wellness & Fitness; Consumer Products

“Own your health, own your day.”  

Built around this mission, Athletic Greens was founded over a decade ago with the vision to empower people to take ownership of their health.  AG’s core product, AG1, provides eight essential products in one trusted solution and proprietary formulation.  The Company’s direct-to-consumer subscription model fuels daily nutritional habit as a core component of customers’ long-term health journey.

Kaulig Capital was introduced to Athletic Greens by SC.Holdings and Kaulig Capital partners Jason Stein and Dan Haimovic. Kaulig Capital continues to work with SC.Holdings on various investment opportunities including HyperIce and Certified Collectible Group (CCG).

https://athleticgreens.com/en

Latest News

AG1’s Green With Envy Over the Gummy-Ification of Wellness

AG1 continues to differentiate itself in the rapidly growing wellness market by standing behind its science-first approach, despite the popularity of gummy supplements. CEO Kat Cole argues that AG1's comprehensive nutritional formula cannot be effectively replicated in gummy form without compromising quality and efficacy.

Best Greens Powder of 2026

AG1 continues to gain traction as a leading all-in-one daily nutrition supplement, combining vitamins, minerals, probiotics, and adaptogens into a single greens powder.

AG1 Launches at Ulta Beauty in Its First Partnership With a Beauty Retailer

AG1 partnered with Ulta Beauty to bring its research-backed wellness products to more than 1,500 stores nationwide and online, marking AG1's first collaboration with a beauty retailer. The partnership reflects growing consumer interest in holistic wellness, with more shoppers embracing products that support beauty through nutrition, gut health, and quality sleep.