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Athletic Greens

LOCATION: Aston, Pennsylvania

INDUSTRY: Food & Beverage; Health, Wellness & Fitness; Consumer Products

“Own your health, own your day.”  

Built around this mission, Athletic Greens was founded over a decade ago with the vision to empower people to take ownership of their health.  AG’s core product, AG1, provides eight essential products in one trusted solution and proprietary formulation.  The Company’s direct-to-consumer subscription model fuels daily nutritional habit as a core component of customers’ long-term health journey.

Kaulig Capital was introduced to Athletic Greens by SC.Holdings and Kaulig Capital partners Jason Stein and Dan Haimovic. Kaulig Capital continues to work with SC.Holdings on various investment opportunities including HyperIce and Certified Collectible Group (CCG).

https://athleticgreens.com/en

Latest News

AG1 Launches First New Product in 15 Years Focused on Rest and Restoration

AG1 unveiled its newest innovation, AGZ, a nighttime drink designed to promote restful, restorative sleep. Unlike traditional sleep aids, AGZ is a melatonin-free formula crafted with high-quality, clinically studied ingredients in research-backed amounts.

AG1 Debuts in Costco

AG1 entered a significant new phase of growth with the announcement of its first retail partnership, launching nationally in Costco locations. This move marks a strategic expansion beyond its direct-to-consumer foundation, increasing access to AG1’s daily nutrition product through a trusted retail partner.

Here’s Why AG1’s CEO Is Envisioning the Dtc Supplement on Store Shelves

Kat Cole, CEO of AG1, discusses how AG1’s growth over the years and is now projecting $600 million in revenue. One of Cole’s first initiatives when joining AG1 was to break down the typical consumer and the gender split of the product, where she was expecting it to skew significantly toward a male consumer.