“Own your health, own your day.”
Built around this mission, Athletic Greens was founded over a decade ago with the vision to empower people to take ownership of their health. AG’s core product, AG1, provides eight essential products in one trusted solution and proprietary formulation. The Company’s direct-to-consumer subscription model fuels daily nutritional habit as a core component of customers’ long-term health journey.
Kaulig Capital was introduced to Athletic Greens by SC.Holdings and Kaulig Capital partners Jason Stein and Dan Haimovic. Kaulig Capital continues to work with SC.Holdings on various investment opportunities including HyperIce and Certified Collectible Group (CCG).