Athletic Greens

LOCATION: Aston, Pennsylvania

INDUSTRY: Food & Beverage; Health, Wellness & Fitness; Consumer Products

“Own your health, own your day.”

Built around this mission, Athletic Greens was founded over a decade ago with the vision to empower people to take ownership of their health. AG’s core product, AG1, provides eight essential products in one trusted solution and proprietary formulation. The Company’s direct-to-consumer subscription model fuels daily nutritional habit as a core component of customers’ long-term health journey.

Kaulig Capital was introduced to Athletic Greens by SC.Holdings and Kaulig Capital partners Jason Stein and Dan Haimovic. Kaulig Capital continues to work with SC.Holdings on various investment opportunities including HyperIce and Certified Collectible Group (CCG).

https://athleticgreens.com/en

Latest News

Here’s Why AG1’s CEO Is Envisioning the Dtc Supplement on Store Shelves

Kat Cole, CEO of AG1, discusses how AG1’s growth over the years and is now projecting $600 million in revenue. One of Cole’s first initiatives when joining AG1 was to break down the typical consumer and the gender split of the product, where she was expecting it to skew significantly toward a male consumer.

Athletic Greens Is ‘Ready to Start Saying Yes’ to New Products. AG1 Will Expand and Is Projected to Reach $600 Million in Revenue This Year

AG1, a wellness brand led by CEO Kat Cole, is preparing to expand beyond its single channel model and move into retail partnerships and with expanded product offerings. After years of groundwork, including supply chain optimization, clinical research, and key leadership hires, AG1 is ready to engage consumers offline through select retail experiences like pop-ups and hospitality partnerships.

AG1 Launches Supplement Vending Machines

Do you find it difficult to stay on your health and nutrition regiment when traveling? AG1 is introducing branded vending machines at airports across the United States to help you achieve your goals while on-the-go.