Early last year, a water bottle went viral on TikTok. Now, the company that makes it is valued at $1 billion.
Cirkul, a 4-year-old beverage startup, recently announced a $70 million funding round that sent its valuation soaring more than 500%. The brand owes its success to fan videos posted online, which led to its water bottles getting stocked on Walmart shelves in April, Bloomberg reported.
