Founded in 2014 by Nate Checketts, Ben Checketts and Carras Holmsted, Rhone is clothing made for the pursuit of progress. Engineered for an active lifestyle, Rhone fills the void between big box retailers and high-end yoga brands, delivering best in class products specifically for men. After early success through e-commerce and at retail locations, Rhone opened its flagship retail location in Hudson Yards, NY in 2019. Today, Rhone has seven retail stores with locations in New York, Connecticut, Massachusetts, and California. Rhone is also sold in all Equinox locations, at Nordstrom, Dillard’s, Peloton Studios and more than 350 gyms and specialty stores across the country. Rhone is also a proud partner of Stitch Fix.
Rhone became the #1 Men’s Brand at Equinox, passing both Nike and Lululemon in 2018. Two years later, Rhone won the “ICON AWARD” for most iconic DTC brand of 2020 from The Lead.
Kaulig Capital was introduced to Nate Checketts and the Company through business networks and long-standing relationships.