Rhone

What does a decade old men’s performance lifestyle brand seeking to expand into womenswear do to gain instant credibility in the market? They sign a deal to become the on-course apparel partner of the LPGA Tour and Epson Tour as well as the official staff uniform provider of both tours.

Rhone is going back to its roots. After several years spent focusing on its lifestyle offerings, the Connecticut-based menswear brand is turning its attention back to activewear where it got its start a decade ago.